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舞台裏

松花堂とは江⼾初期の⽯清⽔⼋幡宮の社僧の名が由来だそう。

当時の松花堂は絵具箱や煙草盆として使われていたようで、

時を経て、茶懐⽯の弁当を吉兆の創始者の湯⽊貞⼀⽒が作ったのが今の原型の始まり。


美味しいものをちょっとづつ。

その「ちょっと」に物語を沢⼭詰め込んで、“旅”をして頂きたいと思い、

僕らはオリジナルでSHOKADOを創りました。


⾵味で⼟地を感じ、味わいが⾵景を描き、余韻が美味へと誘う。

是⾮、それぞれの物語を味わって欲しい。


CEO/CBO 井上翔輝


A box of dreams filled with nine stories

The origin of a word “SHOKADO” came from the shrine priest of

Iwashimizu-Hachimangu Shrine in the early Edo period.

At that time, it speculated that “SHOKADO” was used as a paint box and a tobacco tray.

Years later, Mr. Teiichi Yuki, the founder of Kiccho, used this box and made a lunch for tea kaiseki.

A little bit of something delicious.

We want to pack a lot of stories into that “little” and want you to take a "journey"

An idea of using this box, we created an original SHOKADO.

Feel the land with the flavor,

the taste draws the scenery,

and the afterglow lead you to the “deliciousness”

Please enjoy each story.

CEO/CBO SHOKI INOUE


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